Design Air — Homepage Concepts

3 design directions for designairscot.co.uk. Design phase only.

Conservative

1. Industrial Authority

Clean navy/white/blue. Structured grid, standard B2B layout. Plus Jakarta Sans. The safest choice — exactly what a procurement manager expects.

Moderate — Recommended

2. Scottish Engineering Heritage

Steel blue + warm amber + cream. Outfit + DM Sans. Plays up Scotland identity and engineering credentials. More personality without losing professionalism.

Bold

3. Technical Excellence

Dark charcoal + electric blue. IBM Plex Sans. Premium dark theme — no competitor in the Scottish compressed air market does this. Positions Design Air as the engineering-led choice.