Design Air — Homepage Concepts

2 design directions for designairscot.co.uk. Real images. Real content. Design phase only.

Conservative

1. Industrial Authority

Clean navy/white/blue. Structured grid, standard B2B layout. Plus Jakarta Sans. The safest choice — exactly what a procurement manager expects. Real photography from the live site.

Moderate — Recommended

2. Scottish Engineering Heritage

Steel blue + warm amber + cream. Outfit + DM Sans. Plays up Scotland identity and engineering credentials. More personality without losing professionalism. Real photography and full marketing copy.